.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in financial backing every year, have reared virtually $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag is because of market concentration, elevated regulatory pressures, and also financial uncertainties.ADWEEK talked with five VCs that continue to invest in adtech firms, regardless of these difficulties, regarding what they are actually seeking and also what they stay clear of. Perhaps unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused technologies and also industry-specific areas including connected television.